Design Customer Journey Map & Service Blueprint for Primary Care Clinics
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Situation
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Legacy Health patients faced significant access challenges: long wait times for appointments and difficulty finding primary care providers accepting new patients. Internally, staff workflows around scheduling were siloed and inconsistent, creating operational inefficiencies.
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Task
I led a cross-functional research initiative to uncover patient and staff pain points, align internal processes, and provide actionable insights to improve the primary care scheduling experience.

Action
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Patient research: Surveyed 200 patients, interviewed 8, and conducted usability testing with 9 users on the Legacy Health website to understand their challenges in searching for providers and scheduling visits.
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Stakeholder research: Conducted 18 stakeholder interviews (including marketing, IT, schedulers, clinic managers, and providers) and contextual inquiries at 4 clinics to map internal workflows and frustrations.
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Synthesis & co-creation: Created a customer journey map and service blueprint, then facilitated a 3-hour workshop with 28 stakeholders to identify improvement opportunities.
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Results
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Identified 6 key opportunities to improve scheduling and workflow
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Secured executive buy-in to move forward with 3 strategic recommendations
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Established a shared understanding across siloed teams, laying the foundation for operational changes that benefit both patients and staff

Customer journey map

Service blueprint
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Me presenting research insigts to internal stakeholders

Stakeholders reviewing and discussing the journey map

Stakeholders provided feedback on the service blueprint
